HRAP Allied Members Unlock the Secrets of Digital Conversion
28 MARCH 2026
MANILA, Philippines — The Hotel and Restaurant Association of the Philippines (HRAP) gathered its Allied Members for a powerhouse session of networking and digital strategy last March 27, 2026, at the iconic Giardino Room of the Bayview Park Hotel Manila.
The event, masterfully hosted by Ms. Geraldine Amores (AVP Marcomm of Eventurous Events Organizing Services), blended high-level industry education with the warm camaraderie that defines the HRAP community.
Setting the Stage for Success
The program opened with a warm welcome from Mr. Tom Balete, who commended the Allied Members for their unwavering participation and vital role in HRAP’s various activities. His remarks set a collaborative tone for the day, emphasizing that the strength of the association lies in the active engagement of its members.
The Digital Playbook: Converting Clicks to Customers
The highlight of the morning was the third installment of the highly anticipated 5-part series, "AD TO CART: Your Digital Marketing Playbook." Featured speakers from InnovationOne Inc., Managing Director Raphael Layosa and Strategy Director Kimberly Marielle Co, took the stage to tackle the "holy grail" of marketing: Converting Clicks to Customers.
The duo provided a deep dive into how audience downloads and social media sign-ups can be strategically funneled into actual bookings and purchases. Key takeaways from their session included:
Overcoming Barriers: A detailed discussion on identifying the "friction points" that stop a customer from completing a purchase.
The Conversion Formula: The speakers introduced a framework for success by mapping out Motivation, Ability, and Prompt to move customers through the sales funnel.
Strategic Advertising: Their core advice to the members was to diversify social media reach and ensure advertisements are placed exactly where they resonate most with the target audience.
Welcoming New Faces
In a testament to the association’s growth, the meeting featured the formal recognition of five new Allied Members. Each company was given the floor to introduce their services to the body:
Nextedge Enterprises OPC
AKMK Meatpro Corporation
Ecological Solid Waste Solutions Inc.
Hospeco Philippines Inc.
Unitec Pipe Manufacturing Corporation
A Presidential Visit and Festive Finish
The energy in the room stayed high with a series of fun games and raffles that "sparkled" throughout the afternoon, providing members with a chance to win prizes and share a few laughs.
The event was further honored by the arrival of Mr. Eugene Yap, President of HRAP. In an encouraging message to the assembly, Mr. Yap reinforced the importance of staying agile in a digital-first economy and thanked the Allied sector for being the backbone of the industry's supply chain and innovation.
Closing with Gratitude
As the productive day drew to a close, Mr. Walter Buenaventura of Mega Intel Manpower Management System Inc. delivered the closing remarks. He expressed heartfelt appreciation to everyone who attended, noting that the insights shared and connections made at the Bayview Park Hotel would undoubtedly fuel the members' success in the coming months.
The HRAP Allied Membership Meeting proved once again that when the best in the industry come together to share knowledge and support one another, the entire hospitality sector moves forward.
